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Cram Adventures Into a Pocket |
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Dogasu's
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| Features | Cram Adventures Into
a Pocket
A detailed look at each and every episode
of "Cram Adventures Into a Pocket" (ポケットに冒険をつめこんで),
or "PokéTsume" for short.
Note about the premiere dates listed In Japan, the series' premiere date is based on a seldomly-seen-outside-of-Japanese-TV 24 hour clock that goes past the 24:00 mark. In the case of PokéTsume, it's listed as premiering on October 19th at 24:30, which actually means October 20th at 12:30 AM. The premiere dates listed in the chart below are based on the latter way of reporting.
Twenty-eight year old Madoka Akagi has dreams of becoming a creator. She moves to Tokyo and starts working at a small advertising firm called ADventure but she soon discovers life in the real world isn’t all it’s cracked up to be. One day the company's president, Yadoya, announces that one of their most important clients is holding a competition to see who will be in charge of their next marketing campaign and guilts Madoka into being the one to make the presentation. That night, Madoka's going through a box her mom sent to her apartment when she discovers a Game Boy Pocket with her old copy of Pocket Monsters Red still inserted. Madoka continues her work back at the office but isn't making much headway so she fires up a new game of Red. She continues playing at a small little café "Rouge" where its owner, a woman named Masako, helps Madoka realize that humans in the real world have "types" just like the Pokémon in her video game do. Her tackling her big presentation head on is like going after a Gym Leader's Iwark with her Hitokage’s Scratch attack and so she changes up her strategy to appeal to her client's nostalgia instead. The big day arrives and though Madoka's presentation gets off to a rocky start she's able to successfully impress the team with an unorthodox approach to marketing that proves to be super effective. ADventure is awarded the contract, ensuring the company lives to fight another day. Notes Takeshi Iwakura (岩倉武) appears to be modeled after the Gym Leader Takeshi (タケシ). His surname "Iwakura" can be interpreted to mean "rock deposit." It also sounds a bit like the Pokémon name Iwark (イワーク). Adventure's potential client, SAIjirushi, is a reference to the real world electric kettle manufacturer Zojirushi. In the Cram Adventures Into a Pocket version, the Zo ("elephant") mascot from Zojirushi is replaced with a Sai ("rhino"), a possible reference to Rock-Type Pokémon like Saihorn or Saidon. Madoka having an older brother who played Pocket Monsters Red & Green is similar to how actor Nanase Nishino herself also has an older brother who would play Pokémon with her when she was little (in Ms. Nishino's case the game her brother played was Pocket Monsters Ruby).
ADventure has been put in charge of doing
a print ad for a new brand of rice “Mizuho Mare” and so the company
hires the famous copywriter Ohsou Kamo to come up with something
that’ll catch customers’ eyes. The submission they end up receiving,
“So this is rice?”, is seen as being too difficult to understand so
Madoka, Kageaki, and Yuhki pay a visit to Kamo’s office/home to get him
to consider rewriting it. As they wait for the meeting to start Kageaki
guesses Madoka’s been playing Pokémon lately, though he insists
he has no interest in the game himself. Kamo ends up starting the
meeting an hour late and even dozes off in front of Madoka and the team
before angrily refusing to rewrite anything. Madoka is at the
café Rouge to blow off some steam when she meets Sora, Masako’s
Pokémon loving son. During their conversation Sora mentions how
some Pokémon won’t obey their Trainers if they don’t have enough
badges, giving Madoka the idea to try Mizuho Mare’s competitors’
products (“gain experience”) in order to understand her client’s
product better (“get a Gym Badge”) and increase her chances of having
her suggestions followed (“get your Pokémon to obey”). Madoka
visits Kamo’s place a second time armed with a better understanding of
what makes Mizuho Mare special, enabling her to sway the copywriter
into redoing his slogan. Madoka shares the good news with Kageaki but
he feigns disinterest before starting his own playthrough of Pocket
Monsters in secret.
Notes The area ADventure has photographs taken for their Mizuho Mare ad is identified as Tsukiyama (月見山), an obvious reference to the Pokémon location O-Tsuki Yama (おつきみやま), or "Mt. Moon." The rice brand "Mizuho Mare" (みずほまれ) ADventure is assigned to make ads for appears to be based on the real world Mizuho Rice (みずほ米). Oshou Kamo (加茂和尚) appears to be modeled after the Pokémon Kamonegi. Kamonegi's name comes from the proverb "a duck comes carrying a leek on its back" (カモがネギを背負ってやって来る); the English equivalent would be "along comes a sucker just begging to be parted with his money." His first name, Oshou, is taken from the nickname of the Kamonegi you can get in the Red & Green games by trading for an Onisuzume. In the English localized version its name is "DUX." Oshou's assistant, Negishi (根岸), has the word "negi" in her name not unlike the Pokémon Kamonegi.
The ADventure team gets a job to advertise for the Tama department store using Erika Kusano, an actress infamous for being difficult to work with and overly demanding. President Yadoya shocks everyone by assigning Koide to lead the project even though he’s only ever just followed everyone else’s lead during the three years he’s been employed at ADventure. The initial meeting with Erika goes about as poorly as expected, with the actress making a list of demands that causes Koide to become even more flustered than he was already. Madoka sees parallels between Koide and the Pokémon Koiking and decides to help him gain enough experience to evolve into Gyarados. Meeting after meeting is held where Madoka has to resist the urge to jump in and take over so that Koide can gain some much needed work experience. The day of the big photo shoot comes…and Erika refuses to leave her green room! Koide pleads with Madoka to bail him out but the planner puts her foot down and insists he already has everything he needs to do this on his own. A determined Koide storms into the green room and calls Erika out for being selfish while also pointing out that an entire group of people is waiting on her so they can do their jobs. Erika eventually decides to be the professional she sees herself to be and joins the others, enabling the photo shoot to continue as scheduled. Are Koide’s days of Splash-ing about ineffectively finally over? Notes Tama Department (タマデパート) is a reference to the Tamamushi City ("Celadon City" in the English localization) Department Store. The store's grand opening day of February 27th, 1996 is a reference to Pocket Monsters Red & Green's release date. Erika Kusano (草野絵里花) is modeled on the Gym Leader Erika (エ リカ). Her surname "Kusano" can be interpreted to mean "grassy field" or "of the grass." Her insistence on only being provided with vegan food also ties into her herbivore nature. Erika's manager Monju (文殊) appears to be modeled after the Pokémon Monjara, one of Erika's Pokémon. The fact that Koide is so terrible at his job yet never seems to run the risk of being fired is a reflection of the extremely rigid set of protections provided to employees in Japan that makes it nearly impossible for a company to actually fire someone. The website Lucky Kensho has a great write-up on the subject, with this part in particular being of interest:
Since the ADventure advertising agency is a company based in (a slightly fictionalized version of) Japan then it too must follow the Japanese laws and standards that would prevent it from just hiring someone else.
Kogusuri's habit of saying "of course,
right away" to whatever requests his clients make, regardless of how
last minute they are, is starting to cause his co-workers to complain.
One day Madoka notices Kogusuri slumped over his desk, clearly upset
about something, so she invites him out to the Rouge café. As
Madoka continues her game of Pocket Monsters Red, trying (but failing)
to get a Garura, she finds out Kogusuri’s been so busy with work lately
he hasn't had any time for his son Kouji. This, in turn, is causing
stress within his marriage. Madoka, unwilling to stand by idly while
all this happens, comes up with "Operation: Get Kouji's Heart in the
Safari Zone." Under Madoka's guidance Kogusuri takes Kouji to the
Kanazawa Zoo, and while things get off to a rocky start at first the
two genuinely start to have fun as they go around learning about
different animals. Their day of fun comes to a screeching halt,
however, when Kouji stumbles across the document Madoka had made for
the day, making it seem like their so-called father-son time was just
another job to him. A poorly timed phone call from a client threatens
to escalate matters even further but Kogusuri ends up standing up to
them, explaining he can't work today because he's spending the day with
his son. Madoka’s finally gotten her Garura! Later, Kogusuri reveals
that he'll sometimes be working from home for now on in order to spend
more time with his family.
Notes The Kanazawa Zoo is a real zoo located in the southern part of Kanagawa Prefecture.
The ADventure team gets involved in a
project to revitalize the Nemuro Shopping Arcade by turning it into the
next Rugby Road. They present their plan to the neighborhood
association but its chairman, Gonzou Kabira, appears to be unsatisfied
with the proposal and ends up sleeping through most of it. The
ADventure team regroups and decides Gonzou is the type who needs a
little extra persuasion and so Hiyama presents him with some expensive
sake. But this gift also fails to move the chairman. The defeated group
is on the way home when Madoka spots an old timey mom and pop toy store
owned by one of the members of the neighborhood association. The two of
them get to talking and Madoka eventually learns just how much Gonzou
cares about leaving something behind for the children of the area.
Could there be a reason for this “Kabigon” to be blocking the way
forward? Madoka convinces the others to completely redo their proposal
and, one night of overtime later, the team requests a third meeting.
This time, Madoka tells Gonzou she understands the bars and other
boutiques they had presented earlier would end up robbing the children
of their place to gather and so she proposes a new plan that provides
them with somewhere to gather and make memories. Madoka’s words are
able to wake Gonzou up, signaling to the team that he approves their
plan. As the ADventure team celebrates its latest victory Hiyama seems
to be less than enthused…
Notes
The "nemuro" part of Nemuro Shopping Arcade (ネムロ商店 街) means "go to sleep." The "Rugby Road" the characters in the episode keep bringing up is most likely a reference to a real world "Rugby Road" shopping district in Kumagaya, Saitama. The nearly 4km of cafes and other shops ends at the Kumagaya Rugby Stadium, one of the venues used for the 2019 Rugby World Cup, and the area's enjoyed success thanks to this collaboration. Gonzou Kabira (川平権蔵), when written in its original Japanese order Kabira Gonzou, is reminiscent of the Pokémon name Kabigon (KABI-ra GON-zou). Koide drinks a Saiko Soda (サイコソー ダ), an item from the video games.
Madoka decides to enter both Hiyama and
herself in the Tokyo Short Film Contest. Her uncooperative partner
Hiyama isn’t really contributing any ideas so she suggests they take a
break and have a link battle with their two Pokémon games for a
bit. If Madoka wins, Hiyama has to reveal why he only pretends to have
no interest in being a creator. If Hiyama wins, Madoka has to give
Hiyama her Lizardon. The battle commences, and before long it becomes
clear Hiyama’s anticipated every move Madoka’s about to make and has
therefore come up with effective counterstrategies. The two eventually
get down to one Pokémon apiece. Madoka’s refusal to give up
until the very end pays off when her Gyarados’ Hyper Beam miraculously
KOs her opponent’s Minimized Pixy, earning her the win. Hiyama holds up
his end of the bargain and tells Madoka he used to want to be a creator
but that when he finally got hired at a company he got assigned to its
sales section instead. He felt dejected not being able to do what he
had set out to do so he quit that company and joined ADventure instead.
After talking all this through with Madoka he starts to realize it’s
not about where you’re chosen to go, it’s about where you yourself
decide to go that makes you what you are. Hiyama asks Yadoya to allow
him to be assigned to creative projects as well, allowing the fire
within him to be reignited once again.
The names of Hiyama's
old co-workers, Syo Sawamura (澤村
翔) and Kenji Ebiwara (海老原
拳児) are based on the Fighting-Type Pokémon Sawamular (サワムラ―) and Ebiwalar (エビワラ―). The duo's entry into
the Tokyo Short Film Contest having a boxing theme is a clear reference
to this.Notes
The types of rules Madoka and Hiyama choose for their link battle (Level 50 and under, no legendaries, limit of one repeat species per team, the use of Explosion on your final Pokémon is prohibited, the use of Sleep inducing moves is limited to three times) is reminiscent of the rules used by the Pokémon League segment of the TV show 64 Mario Stadium (64マリオスタジアム). The episode's director Paul Young made a post on X stating that "Tonight's episode of "Cram Adventures Into a Pocket" is a battle episode like they kind they'd have on 64 Mario Stadium" (今夜の #ポケットに冒険をつめこんで は64マリオスタジアムばりに対戦回), further linking the two. In that same X post the director states that at least one of the Pokémon used in the episode is one that he personally raised himself.
Soar’s father, a man named Kuuya Karasawa,
passed away about a year ago but Sora is still able to see and talk to
him thanks to the glasses he continues to wear in his father’s honor.
The ghost wants to be able to move on to the afterlife and so Sora
agrees to help him wrap up some loose ends there on Earth. With that,
Sora convinces Madoka to chaperone him around the city to complete
“Kuuya’s List of Unfinished Business.” Their first activity, fishing
off a pier, ends with the two of them only being able to reel in a
single plastic bag. After a leisurely bike ride the two of them take a
break at a nearby café where Sora comes to realize the items on
his dad’s list are all things the two of them used to do together. The
final activity of the day is to climb Tokyo Tower. Sora doesn’t want
the day to end so he refuses to go up, opting to sit on a bench outside
and immerse himself in his Switch instead. As Kuuya watches his son
manage to have fun by himself he realizes why he’s still stuck in the
human realm; it’s so he can apologize to Sora for not being around
anymore to do fun father-son stuff together. With this, Kuuya is able
to finally move on to the afterlife. Sora rejoins Madoka at the Tokyo
Tower observation deck where the two of them wrap up their day together.
Notes
Sora's father passing away on a cruise ship may be a reference to the St. Anne. Sora's glasses enabling him to see ghosts is a clear reference to the Silph Scope. The fishing pier, the cycling path, and Tokyo Tower are all clear stand-ins for Route 12, Cycling Road, and Shion Tower (turned Radio Tower) respectively. When Madoka's playing Pocket Monsters Red, her Gyarados' Bite attack doesn't work against the wild Ghos because Bite was still a Normal-Type attack back in Generation 1.
Madoka and Hiyama are out on a tea break
when they spot Meguro with her new boyfriend Sakaki. On paper Sakaki
seems like a highly successful man with a good job at marketing
department of a company called Cosmetics Rocket but there’s something
about him Madoka can’t quite trust. Back at the office, Yadoya informs
the ADventure team that a product design Meguro was in charge of is now
being suspected of having been plagiarized! Meguro’s co-workers,
believing her design was actually the one stolen, bands together to try
to figure out who could have done such a thing. Meguro doesn’t want to
believe her boyfriend could be the one behind it but starts to become
suspicious when she notices little white lies he’s been telling here
and there. Meanwhile ADventure’s clients threaten to cut ties with the
company as rumors of Meguro’s alleged plagiarism starts to spread.
Madoka and Meguro go out to lunch together where Madoka convinces
Meguro to believe in her work and to stand up to the accusations being
made against her. A determined Meguro decides to set a trap where she
swaps out design files on her computer with ones she had made years ago
so that when Sakaki inevitably rips them off she can prove he’s a
thief. Sakaki predictably takes the bait, exposing his crimes to both
Meguro and Cosmetics Rocket. Meguro leaves a disgraced Sakaki behind at
a café as she moves on with her life with a renewed sense of
self-worth.
Notes
This episode aired at 1:00 am instead of its usual 12:30 am timeslot. Meguro's boyfriend Saburo Sakaki (榊 三郎) is a clear reference to the game character Sakaki, the leader of the Rocket-Dan. He's one of four brothers, a reference to the Rocket Brothers the player faces off against in the Silph Company in Pocket Monsters Red & Green. The company he works for, Cosmetics Rocket (コスメロケット) is another obvious reference. The shampoo Meguro was in charge of creating the design for is released by a company called Silph Care (シ ルフケア), a reference to the Silph Company from Pocket Monsters Red & Green. The Yamabuki Furniture HQ (山吹家具本 社) is reminiscent of Yamabuki City ("Saffron City"). The game footage of Kyukon evolving uses the Pokémon's sprite from Pocket Monsters Blue despite the show mostly only using imagery from the Red & Green games.
Madoka comes into work one day and notices
the rest of the ADventure team is in a frenzy. She asks what the
problem is and finds out that four of the companies ADventure has been
working with for many years – Yamanaga Frozen Desserts, Takashiba
Fitness, Kiku Industries, and Dragon Software – have all suddenly
decided to ask to cancel their contracts! Madoka then finds out these
contract renegotiations were spearheaded by Madoka's friend/rival
Midori! The ADventure team, led by a newly invigorated Yadoya, works to
submit counter presentations to retain these important clients. While
all this is going on Madoka thinks about her long standing rivalry with
Midori and how her former schoolmate’s always one step ahead of her.
She wants to settle the score once and for all so she invites Midori to
a kendo dojo so they can fight it out. Before the match Madoka asks
Midori why she’s always standing in her way, but the way Midori sees it
Madoka’s the one always going after her. The two have their kendo
match, and while Midori initially overflows with confidence Madoka
manages to defeat Midori for the first time ever. Later, the ADventure
team celebrates being able to retain the four companies they were in
danger of losing. Masako, who’s been called in to cater the event,
wonders i the ADventure team was probably able to defeat the four tough
enemies before them because Madoka had spent so much time working to
make everyone stronger. Madoka, meanwhile, seems distracted…
Notes This episode is set to air at 12:40 am instead of its usual 12:30 am timeslot. The four companies thinking about renegotiating their contracts with ADventure are all clearly references to the Four Heavenly Kings from Pocket Monsters Red & Green. Yamanaga Frozen Desserts (ヤマナガ氷菓) is Kanna. Takashiba Fitness (タカシバ フィットネス) is Shiba, Kiku Industries (キク興業) is Kikuko, and Dragon Software (ドラゴンソフトウェア) is Wataru. The referee of the match is Yukinari Ookido (大木戸ユキナリ), a clear references to Dr. Ookido from the games. Like his game counterpart Ookido is Midori's grandfather. The reason Ookido gives for Midori losing is because "you've forgotten to treat your friends with trust and love" (仲間への信頼と愛情を忘れとるから) is taken from Dr. Ookido's speech to your rival at the end of the game.
Madoka starts to feel listless at work so
Hiyama advises she take some time off. She goes back to her hometown
for a few days wehre a casual conversation with her mother encourages
her to explore the area a bit. Madoka starts up her copy of Pocket
Monsters Red, opens the Town Map, closes her eyes, and picks where
she’s to go at random. The first place her cursor lands on is Kuchiba
City so she goes to a nearby pier where she runs across an old family
friend. Next up is Shion Town, prompting Madoka to go to a nearby
graveyard where she runs into Midori’s mother. The third stop on
Madoka’s walking tour is Guren Town. In the game the town is close to
the Twin Islands so Madoka heads toward a similarly named Twin
Mountains Park nearby where she works to get a Legendary Pokémon
in her copy of Red before heading back home. Madoka stops by a small
mom and pop shop on the way when she notices the print ad she made for
Mizuho Mare displayed in its window. When Madoka reveals she’s the one
who actually made the ad the shopkeeper’s daughter starts asking a
bunch of questions about Madoka and her job. Madoka returns home and
spends the rest of her time off with her mother before heading back to
Tokyo. Refreshed from trip back home, Madoka returns to work at
ADventure where she’s ready to cram her pockets with even more
adventures.
Notes
The old man Madoka meets at the fishing pier, Katsura (カツラ), is a reference to the Fire-Type Gym Leader of the same name. Futagoyama Park (ふたごやま公園) is based on Twin Islands ("Seafoam Islands"). |
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