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| Features | Pokémon Shock
Below is an English
translation of How to Craft
a Story: Takeshi Shudo, How Anyone Can Become a Screenplay Writer (シナリオえーだば創作術 だれでもできる脚本家 首藤剛志), a blog written by former Pocket Monsters series organizer
and head writer Mr. Takeshi Shudo. The following are excerpts taken
from Blog Post No. 165 "The Guidelines that Came About Because of the
Pokémon Incident," a blog entry related to the Pokémon
Shock incident.
Notes about the translation below
I have two notes
about the translations you're about to read.
One, the Japanese version of the blog is written the way a lot of
Japanese blogs
are written in that the author only types out (roughly) one sentence
per
one line. To a native English speaker like me this makes the blogs seem
weird and choppy but that's just the way a lot of Japanese blogs are
written, for some reason. For simplicity's sake I've replicated this
one-sentence-per-line writing
style in my English translation.
Two, the following translation is a truncated version of a much, much
longer blog entry. Mr. Shudo is
an absolute treasure trove of behind-the-scenes
information you can't get anywhere else but his blogs are, as far as
your
average Pokémon fan is
concerned, about 80% filler. The writer had a tendency to trail off
into
some very off-topic tangents in his blog and so what I've decided to do
is to pick out the parts
that actually discuss the Pokémon Shock incident and present that
to you on the page below. I hope you
will find this abridged presentation a bit easier to read that it would
have been otherwise. If you're someone who would prefer to read an
unabridged translation, however, I've also got you covered; you can
check those out here.
Blog Post No. 165 "The guidelines that
came about because of the Pokémon Incident"
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This blog entry probably
talks more about the incident than any of the others! First, he talks
about the NHK incident:
A
similar incident to the one that happened with Pokémon also
happened with a cartoon that aired on NHK, though the number of victims
was much lower.
The problem is, it didn't make the news.
If we had maybe known about that incident at the time then maybe the
episode of Pokémon that caused the issues could have been made
with that in mind, and then who knows? Maybe no one would have fallen
ill because of Pokémon.
But hindsight is 20/20.
What happened, happened.
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Next, he starts to talk about the media's realization that hey, this
could have very well happened to any of us.
The
cause of the incident was apparently an animation technique commonly
referred to as "Paka-Paka."
They say that viewers who watched scenes using this technique
experienced photosensitive epileptic seizures, where strong light
stimuli go through the optic nerves and reaches the cerebral cortext,
where it induces seizure-causing brain waves.
This type of incident could have happened to any cartoon.
Actually, scratch that -- bright flashing lights were being used not
only in animation, but in TV shows and movies as well, and so this
could have very well happened with any of them.
Up until then, people saw TV the same way they saw a red traffic light;
when you see one you don't think anything bad's going to happen.
The mainstream media's bashing of Pokémon started to die down.
Animation thought to pose any sort of risk was re-edited, one by one.
Since this wasn't just a Pokémon problem, the TV networks linked
to the mainstream media realized that hey, this could happen to any of
us.
And so the mainstream media changed its tune real quick.
"Pokémon was just unlucky, that's all."
The conversation was starting to go in that direction.
But there were also people who said things like:
"This is all Pokémon's fault. They're gonna have to pay for
this."
These people weren't the actual victims of the incident.
And they weren't the people who made the Pokémon animated
series, either.
"We won't be able to use Paka-Paka anymore."
This is from a different animation company.
The truth is, "Paka-Paka" was a way for animation production to
actually cut costs by reducing the number of frames per second while
still making exciting images.
And so not being able to use "Paka-Paka" meant animation productions
had to spend extra money they weren't counting on having to spend.
""Pokémon" didn't do anything wrong. The problem is just with
the way it was made. After all, that technique was one that had been
used in other animated series at the time."
These are the kinds of things the people who made the "Pokémon"
animated series started to say.
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The show returns to the air:
That
Person's biggest dilemma was about to disappear.
That Person decided to restart production of the series as soon as he
could.
The show's viewers had, after all, been raising their voices in favor
of the show coming back.
But for a short while, at least, "Pokémon" did not air on TV.
For the TV network that aired it, "Pokémon" was a very important
show.
And then there was the movie scheduled to come out the next summer.
That Person got antsy and, without waiting for the network's decision,
gave the go ahead to restart production.
For the first broadcast after the break, they chose the episode "The
Pikachu Woods" in which the popular Pokémon Pikachu appeared
with lots
of its friends.
The episode's original title was going to be "It's Been a While, Huh?"
The episode that had caused the incident, on the other hand, could not
be salvaged and so they decided to just treat it as if it doesn't
exist. They never ended up releasing it on VHS or DVD.
In the end, "Pokémon" moved from its previous Tuesday slot to a
primetime Thursday slot and restarted airing new episodes on April 16th.
Despite there being a four month gap in between episodes, ratings for
the show's big return weren't all that different from the way they were
before the episode that caused the incident. |
He then reviews the guidelines set up by the JBA in light of the
incident. The official English translation of those guidelines can be
found here:
The
timing was also pretty good.
On April 8th, NHK and The Japan Commercial Broadcasters Association
(then known as the National Association of Commercial Broadcasters in
Japan, or "NAB") had just released the "Picture Techniques Used in
Broadcast Programs."
According to those guidelines:
1. As a general rule, the use of lights or images which flash or
flicker more than 3 times per second should be avoided. Note also the
following:
(1) Particular caution should be exercised over the use of deep red
color;
(2) Where the use of flicker at rates higher than 3 Hz is absolutely
necessary, a rate of up to 5 Hz may be used provided that the change in
image brightness is less than 20%
and that the duration does not exceed 2 seconds.
2. Brightness inversions of high-contrast images, or scene changes in
which the image brightness changes by more than 20%, should as a
general rule be limited to the rate of 3 Hz.
3. Regular patterns (stripes, spirals, concentric circles, etc.) which
occupy a large proportion of the screen should be avoided.
Also, in protecting viewers from adverse effects, "the appropriate way
to watch TV" also has an important part to play:
protective measures include viewing TV in a well-lit room from a
distance of at least 2 meters.
NAB and NHK will cooperate henceforth in their effort to provide
viewers with accurate information about "the appropriate way to watch
TV".
…is what they came up with.
|
This last part of the blog I'll bring up isn't directly related to Pokémon
but I'm including it because it does contain some interesting theories
as to why this incident seemed to be as widespread as it was:
It's
been more than 10 years since then.
Kids who were 10 years old back then are now 20.
That feels like a lifetime ago.
That on-screen text that pops up at the beginning of animated shows
that say "When watching TV, please make sure to do so in a well-lit
room and from a safe distance" are a relic of this incident. Though
there are also some networks that don't display those reminders.
Personally, I thought over many things at the time in order to come to
terms with this incident.
When I was a kid, 14 inch TVs were the standard, but now that's been
raised to over 20.
Nuclear families and declining birth rates meant that a lot of kids are
left at home, watching TV by themselves and staring at the screen.
If you flip through the channels at around 3 or 4 o'clock in the
afternoon you'll come across a bunch of kids' shows.
It gradually gets darker as we go from dusk into the night but kids
don't seem to notice and just keep watching TV.
They keep watching TV, and then right as their eyes are starting to get
tired it's time for "Pokémon" to start.
…etc., etc.
But after the incident, when I happened to be admitted to the same
hospital that one of the victims had been taken to, the thought that
went through my head was whether or not things are fine the way they
are now.
The friends and families of the victims and those who were in charge of
making "Pokémon" back then will never forget it. Are the
guidelines listed out above being followed, even today?
Is it OK to treat things like photosensitive epilepsy as a unique
condition?
How would I know whether or not whether or not I, personally, have a
chronic case of photosensitive epilepsy?
Do kids actually pay attention to when the sun comes down and make the
effort to turn on the lights when it starts to get dark?
Even if you sit the recommended two meters away, does that matter given
how big TVs have been getting lately?
Adults and children' field of visions are different, after all.
For a four-year-old, a 29 inch TV is so big it must feel like they're
getting sucked into the very picture itself.
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